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451 Research Details Shift from Traditional Systems of Record to Systems of Engagement to Drive Effectiveness

451 Research, a leading global research firm, has recognized ClearSlide in its most recent Impact Report: ClearSlide’s System of Engagement Complements Systems of Record. The report highlights that companies are shifting investments from traditional systems of record, such as CRM and ERP solutions, to modern systems of engagement.

In this groundbreaking report, 451 Research declares that “ClearSlide is paving the way for a new approach to sales engagement, [allowing] companies to provide dynamic, two-way engagement that transforms the buyer-seller experience.” The report calls out that ClearSlide’s broad and complete Sales Engagement Platform enhances sales productivity and effectiveness with content management, communications, analytics and guided selling.

Companies are increasingly recognizing that SFA tools are great at automating a business process, but not great at helping sales reps actually sell. 451 Research outlines how the market is fragmented with more than 1,000 vendors addressing some form of sales intelligence, enablement and automation. Innovative and winning sales teams, according to the Impact Report, need an integrated platform that provides the right insight for salespeople to shorten cycle times and win deals.

451 Research recommends that companies complement systems of record with systems of engagement to move beyond simple activity tracking to ensure the right message is used for the right prospect, across formats and channels to augment and accelerate the buying process.

Learn more about the best practices for extending your existing investment in systems of record with complete sales engagement platforms in the 451 Research report

Download the full 451 Research report now

451 Research Impact Report: ClearSlide’s System of Engagement Complements Systems of Record