Resources Center

Content Marketing & Sales Enablement

Download this Market Brief and discover how collaboration, customer centricity, and common measurement optimizes B2B sales efforts and improves sales and marketing alignment and performance.

Aragon Research Globe™ for Sales Engagement Platforms, 2017

The Aragon Research Globe evaluation of the Sales Engagement Platform landscape provides best practices and guidance for evaluating technologies based on product capabilities, market strategy and reach.

AI Meets Storytelling: How to Harness the Power of Sales Engagement

Discover why content, data and intelligent automation are the key factors for sales Artificial Intelligence, and what it means for the sales force in this guide.


Engaging Customers at Critical Touch Points

The statistics confirm it, selling is getting harder. Capture opportunities before they slip or stall by engaging customers at critical touch points with the CSO Insights Sales Engagement Optimization Study Brief.

The Art and Angst of Sales Enablement

Optimize your sales enablement strategies with this model that can help your team prioritize on the levers and KPIs with the greatest impact.

Building a World-Class Sales Organization

Sales enablement solutions are already a $12B industry, and are growing rapidly according to analysts at TOPO. Learn to align enablement efforts around customer needs with these four key steps.

Make Sellers an Extension of Marketing

With 65% of marketing-created content going unused, marketing teams need to bridge the content gap between sales and marketing.

Score More Quota Touchdowns: 10 Adds to Your Coaching Playbook

Use these 10 tips from SellingPower to coach your sales team to more quota touchdowns.

5 Tips for Engaging Sales Prospects with Content

Learn how to develop compelling content with these 5 tips based on LinkedIn research for engaging sales prospects.

15 Scary Sales Stats

This impactful guide helps address many of the scary challenges sales leaders face – with ideas and inspiration that you can start implementing today.

Seven Ways Data Can Jumpstart Your Sales Conversations

These 7 tips will help you to identify the data needed to customize your communications and jumpstart your sales conversations.

12 Stats that Keep Marketers Awake at Night…and what to do about it

65% of content never gets used by sales. It’s time to eliminate those sleepless nights with these solutions.

10 Tips To Transform Your Micromanagers Into Your Best Coaches

Start building great sales leaders now with these 10 actionable tips developed by veteran sales executives.

Latest Aragon Research Report

Sales teams need a sales platform to see in a digital, ‘always-on’ world. Sales Engagement Platforms integrates with CRM to empower sales in this new era.

Sharpen Your Sales Axe

10 ways to Hone Your Prospecting Chops